Jun 05

Full service accounting firm relaunches website

Posted June 5, 2009 2:02 PM | 0 Comments
Tags: launched

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We’re pleased to announce the launch of the redesigned website for Blackman Kallick. The feature-packed site offers a broad variety of resources for customers and current clients. We’ve refined the company brand and designed clear channels to publications, articles, white papers, and company news. The site was built on Movable Type, enabling the client to fluidly update and manage the content on this robust site. Congratulations to the teams at Larger Pond Marketing and Blackman Kallick!

www.blackmankallick.com

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Jun 02

Advertisements disguised as editorial content: who wins?

Posted June 2, 2009 10:21 AM | By Nick | 0 Comments
Tags: advertising, colon cleansers, journalism, usability

I was reading one of my local newspapers online this morning, and was a bit surprised on the copywriting in the sidebar for an article. A "Shocking" online report regarding colon cleansers? Why would the Chicago Tribune be writing online reports about that?   

 
ads that look like content.png Clicking through the article only continued the confusion: three products, each evaluated against each other, each with testimonials, reviews, stars, and even a convenient "buy" button... 
 
And that's when I realized I'd been taken. I was on a product sales website, reading falsely written testimonials, by false doctors, with false reviews. And I'd been taken there through a false article promotion, through a newspaper resource I tend to trust. 
 
Who wins with all these lies and deceptions? The product company doesn't win by betraying my trust. The newspaper certainly doesn't win just by reporting advertisement click revenue. I'm three times more suspicious of all their promotions now. There, at the top: are those really news photos? Or another fake article advertisement? Off there, in the sidebar: really a journalist-written, editor vetted article? 
 
There's often a good amount of give-and-take tension between advertising and usability.  But as newspaper revenue shortfalls increase, I'm seeing more and more obtrusive, abusive, and plain deceptive advertising practices.  Newspaper revenue shortfalls aren't resolved by betraying the reader's trust.  Trust is a lot more expensive to build than readers.
 

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Jun 01

TVWeek website redesign launched

Posted June 1, 2009 2:12 PM | 0 Comments
Tags: launched

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We’re happy to announce the launch of the redesigned website for TVWeek.com, longtime publisher of the popular suite of blogs TVBizwire, In Depth, and TVMoJoe for the television industry professional. Readers can follow their favorite blogs to stay abreast of the current industry conversations and interact with the community about the latest in broadcast media. The fresh, newly streamlined site now features Open Mic[link] where users can register to create their own profiles, comment, vote, or contribute as a participant in the community blog.

www.tvweek.com

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May 14

Hello, Urban Initiatives

Posted May 14, 2009 4:30 PM | 0 Comments
Tags: new clients

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We are happy to announce that we are working with the dedicated crew at Urban Initiatives to redesign their website. This non-profit health and education program works with educators and parents to enrich and support the academic, physical, and character development of children from Chicago's under-served communities. Soccer programs, cultural outings, and extracurricular activities safely engage and encourage the kids to reach their potential.

 

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May 13

Chazen Museum of Art in Madison

Posted May 13, 2009 4:33 PM | By Ed | 0 Comments
Tags: art, cultural

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While back home in Madison visiting my Mom over Mother's Day weekend, I ventured to the Chazen Museum of Art on the campus of the University of Wisconsin. On display along with the permanent collection were two impressive exhibitions. The first titled Underground Classics: The Transformation of Comics into Comix was a massive collection of "underground" comics from the 60's, 70's, and 80's by the likes of R. Crumb, Denis Kitchen, Jay Lynch, Art Spiegelman and more.

Continue reading "Chazen Museum of Art in Madison"

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May 12

SEO, usability challenges with mobile optimized websites

Posted May 12, 2009 10:39 AM | By Nick | 0 Comments
Tags: iPhone, mobile apps, usability

I had the good chance of meeting up with friends in New York City last weekend; it's been a long time since I've had the chance to explore the town.  I used to live in Long Island, but that was more than 10 years ago. 

Needless to say, I was making extensive use of my iPhone to get around, find restaurant recommendations, figure out where I was and where I was going, and generally make my life easier. I haven't traveled extensively with the iPhone yet, but it is really a transformative experience.

What's a mobile optimized website? 

Apple has positioned the iPhone and Safari web browser as "fully web accessible": no separate iPhone website is necessary to view and surf content.  And, indeed, it's likely the best browser of its type on such a small screen.  Content in various blocks can be zoomed-in and zoomed-out with a simple double click, and it's fairly easy to get around. 

Continue reading "SEO, usability challenges with mobile optimized websites"

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May 07

Blueprint CSS - Easier Cross-browser Web Design

Posted May 7, 2009 10:30 AM | By Josh | 0 Comments
Tags: CSS, development

Neoteric footer with overlayAt Neoteric, we love designing for the web. From researching the competitive landscape, to envisioning new possibilities for brand and web presence, to seeing our ideas and our clients' goals come together.

Continue reading "Blueprint CSS - Easier Cross-browser Web Design"

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May 01

Snapshots from Art Chicago and NEXT

Posted May 1, 2009 3:11 PM | By Ed | 1 Comments

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The Neoteric team ventured across the street from our offices to check out the Opening Preview for Art Chicago and NEXT on Thursday night. Art enthusiasts were out en masse to browse the hundreds of exhibits from galleries all around the world. Art Chicago featured a number of contemporary art masters and historic work while NEXT highlighted a slew of cutting-edge artists just making their presence felt in the art world. To purchase tickets to this weekend-long event visit artchicago.com or nextartfair.com

Continue reading "Snapshots from Art Chicago and NEXT"

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Apr 28

TV MoJoe Blog Helps Make Sense of Video World, from TVWeek.com

Posted April 28, 2009 3:27 PM | 0 Comments
Tags: launched

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We've just launched Joself Adalian's new blog, TV MoJoe, at tvweek.comJoe is working to make sense of the vast video universe of the 21st century, with a particular focus on the people and programming that populate the five much-maligned broadcast networks. Check it out: it features a fresh look and feel, engaging photography, and watch-this-recommendations.

http://www.tvmojoe.com/      

 

 

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Apr 15

Event Planners Find Plans, Toolkits at Event Space Website

Posted April 15, 2009 3:21 PM | 0 Comments
Tags: launched

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We are proud to present the new EVENTS+SPACES website. Managed by the Merchandise Mart Properties, Inc., EVENTS+SPACES is a suite of three major location venues available for exhibitions and special events: L.A. Mart, 7 W New York, and Chicago’s own Merchandise Mart Properties. Tailored to the needs of event planners, the sites help them envision the possibilities of these unique new spaces. The site provides a tour of the unique and versatile spaces from each venue through interactive floor plans, photo galleries, and downloadable fact sheets.

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