Photos from Apple's World Wide Developer's Conference

Posted June 29, 2009 5:49 PM | By Nick | 0 Comments

Back in June, I attended the Apple World Wide Developer Conference 2009 in San Francisco. It was my first WWDC; I was pretty excited. And San Francisco is pretty lovable.

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Full service accounting firm relaunches website

Posted June 5, 2009 2:02 PM | 0 Comments
Tags: launched

We’re pleased to announce the launch of the redesigned website for Blackman Kallick. The feature-packed site offers a broad variety of resources for customers and current clients. We’ve refined the company brand and designed clear channels to publications, articles, white papers, and company news. The site was built on Movable Type, enabling the client to fluidly update and manage the content on this robust site. Congratulations to the teams at Larger Pond Marketing and Blackman Kallick!

www.blackmankallick.com

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Advertisements disguised as editorial content: who wins?

Posted June 2, 2009 10:21 AM | By Nick | 0 Comments
Tags: advertising, usability

I was reading one of my local newspapers online this morning, and was a bit surprised on the copywriting in the sidebar for an article. A "Shocking" online report regarding colon cleansers? Why would the Chicago Tribune be writing online reports about that?   

 

Clicking through the article only continued the confusion: three products, each evaluated against each other, each with testimonials, reviews, stars, and even a convenient "buy" button... 

 

And that's when I realized I'd been taken. I was on a product sales website, reading falsely written testimonials, by false doctors, with false reviews. And I'd been taken there through a false article promotion, through a newspaper resource I tend to trust. 

 

Who wins with all these lies and deceptions? The product company doesn't win by betraying my trust. The newspaper certainly doesn't win just by reporting advertisement click revenue. I'm three times more suspicious of all their promotions now. There, at the top: are those really news photos? Or another fake article advertisement? Off there, in the sidebar: really a journalist-written, editor vetted article? 

 

There's often a good amount of give-and-take tension between advertising and usability.  But as newspaper revenue shortfalls increase, I'm seeing more and more obtrusive, abusive, and plain deceptive advertising practices.  Newspaper revenue shortfalls aren't resolved by betraying the reader's trust.  Trust is a lot more expensive to build than readers.

 

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TVWeek website redesign launched

Posted June 1, 2009 2:12 PM | 0 Comments
Tags: launched

We’re happy to announce the launch of the redesigned website for TVWeek.com, longtime publisher of the popular suite of blogs TVBizwire, In Depth, and TVMoJoe for the television industry professional. Readers can follow their favorite blogs to stay abreast of the current industry conversations and interact with the community about the latest in broadcast media. The fresh, newly streamlined site now features Open Mic[link] where users can register to create their own profiles, comment, vote, or contribute as a participant in the community blog.

www.tvweek.com

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