August 2009


Aug 28

Exciting Transformation for Urban Initiatives

Posted August 28, 2009 2:17 PM | By Ed | 0 Comments
Tags: client work, launched

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One of the first things I did upon moving to Chicago in the fall of 2005 was to start coaching/mentoring for a non-profit kids outreach program called Urban Initiatives. Since that time (hard to believe it's been almost four years) the program has grown in leaps and bounds and supports over 330 young kids in the Chicago Public Schools. The program has gathered support from all kinds of circles including Arne Duncan (President Obama's Secretary of Education), Nike, and Illinois State Senator John J. Cullerton.

Continue reading "Exciting Transformation for Urban Initiatives"

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Aug 27

The Obama Cabinet iPhone app release

Posted August 27, 2009 4:05 PM | 2 Comments
Tags: iPhone

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Neoteric Design is proud to announce the release of The Obama Cabinet, our first iPhone app! Did you know that Arne Duncan played professional basketball before beginning his political career? Or that four of the sixteen cabinet officials are held by women? Find out who's who and what they do as Presidential advisors. This app contains biographies and job descriptions for each U.S. Cabinet member.

Learn more about the Obama Cabinet, iPhone Application.

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Aug 18

Chicago's Urban Initiatives launches redesigned website

Posted August 18, 2009 1:19 PM | 0 Comments
Tags: launched

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The dedicated crew at Urban Initiatives works with local educators and parents to enrich and support the academic, physical, and character development of children from Chicago’s under-served communities. The redesigned website reflects the organization's new growth and accomplishments as a vital health and education program, helping kids reach their potential. New features include a bold and energetic style, larger photography of kids engaged in the core programs, a blog of current events containing photo galleries, a more comprehensive partnership area that recognizes their numerous advocates and relationships throughout the region, and calls-to-action for newsletter subscription, social networking, and ways support the organization.

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Aug 04

Network Solutions 'redesigns,' crafts obscure brand labels for previously understood products, services

Posted August 4, 2009 2:50 PM | By Nick | 2 Comments
Tags: branding gone wrong, redesign, usability

I had to laugh when I logged into a client's Network Solutions account this morning.  I was greeted with this friendly notification: customers spoke, and Network Solutions listened.  Hmm, I thought.  That's a good thing!  
 
Then I read on...
 
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So, if I understand this correctly, Network Solutions crafted branded, trademarked, meaningless terms to overlap on products and services that were previously well understood (like E-Mail) or somewhat understood (like SSL Certificates).  Tell me, does "nsProtect(tm)" help this conversation at all? 
 
I cannot wait for my first support phone call.  
 
Customer: "My nsMail(tm) isn't working.  I think it's because our nsSpace(tm) went down last night, possibly because I didn't renew my nsWebAddress(tm)." 
 
Me: "... um, sorry?" 
 
 
 

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