Aug
04
Network Solutions 'redesigns,' crafts obscure brand labels for previously understood products, services
I had to laugh when I logged into a client's Network Solutions account this morning. I was greeted with this friendly notification: customers spoke, and Network Solutions listened. Hmm, I thought. That's a good thing!
Then I read on...
So, if I understand this correctly, Network Solutions crafted branded, trademarked, meaningless terms to overlap on products and services that were previously well understood (like E-Mail) or somewhat understood (like SSL Certificates). Tell me, does "nsProtect(tm)" help this conversation at all?
I cannot wait for my first support phone call.
Customer: "My nsMail(tm) isn't working. I think it's because our nsSpace(tm) went down last night, possibly because I didn't renew my nsWebAddress(tm)."
Me: "... um, sorry?"
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