This is the 7th edition of neotericdesign.com, launched in the spring of 2019. It is a ground up visual redesign of the site, and a backend rebuild from a custom Ruby on Rails content management system, to Hugo, the static site generator.
The Neoteric Design logo is set in Futura. Futura is a geometric sans-serif typeface designed by Paul Renner in 1927; it is considered the major typeface development to come out of the Constructivist orientation of the Bauhaus movement. It makes use of pure geometric forms of the circle, triangle, and square, with no serifs or frills, and near equal weight strokes.
We set our body copy in FF Tisa, and headers in FF Tisa Sans. Both were designed by Slovenian type designer Mitja Miklav between 2008 and 2011. The family has 14 weights, ranging from Thin to Black (including italics) and is ideally suited for advertising and packaging, book text, editorial and publishing, logo, branding and creative industries, poster and billboards, small text as well as web and screen design. FF Tisa and FF Tisa Sans provide advanced typographical support with features such as ligatures, small capitals, alternate characters, case-sensitive forms, fractions, and super- and sub- script characters. They also feature a complete range of figure set options, including oldstyle and lining figures, each in tabular and proportional widths.
In 2007, FF Tisa received the TDC2 award. In 2013, FF Tisa Sans received the CommArts award and was also selected as one of Typographica’s favorite typefaces of 2012.
This site is built using Hugo, a static site generator, and hosted at Netlify.com. We use heavily modified versions of the Ananake theme, and were deeply influenced by the blocks layout recommendations from forestry.io’s Sawmill. We use VSCode as our primary editor, and Figma for image assets and graphic design.
- Art Design Chicago: Installation view, Charles White: A Retrospective at the Art Institute of Chicago, 2018. Photo credit: Jon Shaft Installation view, Bill Walker: Urban Griot at Hyde Park Art Center, 2018. Photo credit: Jon Shaft.
- Interlex Group: Paris photo by Rob Potvin. unsplash.com/photos/VLWy8LIdzsQ
- They Draw and Cook, They Draw and Travel: “Modern Kitchen” illustration by Salli Swindell, https://www.theydrawandcook.com/illustrations/7047-modern-kitchen
- Tax Appeal Law Firm: Chicago photographer Joe Mazza. Under the el photo by Josh Sorenson on Unsplash.
Hugo, for making site building fun again • Illy Espresso • Spotify • “Make the logo, bigger!”