Do good work.
We choose worthwhile work that creates value, not waste. We are obsessive quality experts. We’re strategic in our approach and help set a vision for our clients’ projects. We work sustainably and invigorate ourselves with culture and experiences outside of the office.
Put the user first.
The user’s experience is more important than software systems, database architecture, or “the trend.” We talk with the users of our products and understand their needs and desires. We use appropriate design research strategies.
Be ready for change.
Software by its nature is never static. Design, build, and deploy using flexible delivery processes. Be transparent and disciplined about what we can and cannot do. Stand by our commitments.
We tell it like it is. We have a culture of respect for each other, our clients and their expertise, and the excellence each of us brings to the team. We do not obscure our communications with marketese/technospeak.
We have a continuous improvement approach to our work. We establish new standards through our experiences. We manage and adapt our work methodology. we challenge ourselves to create experiences that wow our clients. We enhance our skills through conferences, talks, and participating and contributing to the design and development community.