Nick and his team at Neoteric helped us make sense of our content in a forward looking way — with online tools and options we didn’t even know we needed. With his experience and keen organizational skills, Nick helped us weed through pain points of our former site.
John McKinnon
Executive Director, Elmhurst Art Museum
Situation
The Elmhurst Art Museum had a long running website that used Drupal CMS. It was out of date, difficult to manage, and not mobile friendly. Over the years, navigation became confusing, site management features became unclear, and content editing was time consuming and frustrating—fonts were inconsistent and images had to be cropped to exact pixel dimensions to work.
EAM was in the midst of a rebrand—art, education, and architecture—and needed a new site to match the clarity of the brand voice.
Goals
- Launch in six weeks: meet the fall art season and class registration calendars
- Support customer service: clarify navigation, make key information easy to find
- Stop site management aggravations: ensure easy content maintenance
- Improve security: eliminate damaging malware popups
- Support the in-progress rebrand: art, education, architecture
Neoteric’s creative and well-thought strategies synched exceedingly well with our rebranding efforts, including a new graphic identity that we hadn’t fully explored yet. His team helped release and set the tone for this new identity with a tight timeline and excellent execution — our team started loading content by week two of the project.
John McKinnon
Executive Director, Elmhurst Art Museum
Brand Leads—but Content First
While the identity system was being created, we developed a content-first prototype. It enabled editors to begin content loading at the very start, and supported rethinking the site architecture in a flexible, testable format.
JAMstack Modern Web Architecture
Malware had infected the old site with popups. We chose a modern site architecture—Automate Content Promotions
The old site required editors to manually shift content from place to place. We automated content promotion, highlights, and archives through publishing logic and nightly builds.